Thoughts About An Online Dating Business

Hey there, it’s Barbie. A sorority sister of mine from college recently contacted me (I plead the 5th as to how long ago I was in college!) with an idea about starting an online dating business. She is a serial entrepreneur, and several of her small businesses have done quite well. She is pretty much vanilla, but she is intrigued and is always asking details about the parties thrown by our “lifestyle” club. I’ve told her to find a date and come to one to see for herself, but she replied not in a million years. She’s been toying with the idea of starting an online dating business, and wants to find a focused niche to serve as opposed to competing with the general audience massive sites which now dominate this market. She’s asking me if there is any need for a “dating” site which hooks up open minded sex-positive couples, and I indicated that many already exist. Some of these niche sites appear to be quite sleazy, while others seem to be on the up and up.

This led us to have a more detailed conversation about the economics of an online dating business. How do they make money? Claire (my friend) indicated that maybe Tom (my husband) and I would like to invest in a new online dating business geared towards like-minded couples, and knowing Tom I knew I better have the cold hard numbers in hand before I even broached the subject. It seems that an online dating business can make money either through membership fees or advertising (or both). Membership fees are a difficult route seeing that everyone assumes everything on the Internet is free. Some sites address this by providing a free membership, but you must pay in order to contact someone. Other sites rely upon advertising and utilize the online dating business the same way as any other traffic source. Creating such a site does not appear to be overly expensive, but an effective marketing campaign can cost quite a bit. I’m still working through the numbers with Claire and am not ready to approach Tom yet with this idea, but when I do I’ll be sure to post his response.


Undercover condoms — The Place For Retail Condom Purchases

Hi all,

I just wanted to answer a quick question sent in to me by one of our readers.  I previously posted about my initial foray into the wholesale condom world, and I described my purchase from  One of our readers desired to know the best place to buy condoms online on a retail scale.  Not everyone needs to buy hundreds of condoms at a time, and many people are not comfortable buying them within a brick and mortar retail setting.  For them, there is Undercovercondoms.comUndercovercondoms has a wide selection, and they sell in small retail order quantities.  Their prices are competitive, and I have never heard a complaint about their products or service.  So our recommendation is to use Condomman for large orders and Undercovercondoms for retail condom purchases.

So I’d like to share a small story from our club’s last get together.  For those who haven’t read my postings on safersex in the past, my husband (Tom) and I now manage an “open lifestyle” club here in our mid-sized Midwestern city.  We hosted our first “soiree” recently, and the consensus was that our first effort was one of the best get togethers in the club’s nearly 4 year’s of existence.  Over 60 couples attended, and we had rooms catering to all (legal) tastes.  Seeing this was our first time hosting an event, we wanted to create one room which was especially over the top.  After much discussion between Tom and I, we decided to go with his selection of a Jello Wrestling room — part of the core of every man’s fantasy.

Suffice to say, this idea was easier said than done.  Creating huge batches of Jello (actually the off brand gelatin, using actual Jello would cost a fortune!!) is not an easy task. After much effort, we were quite proud of the fruits of our efforts, and our guests were quite impressed.  Unfortunately, I was unable to initially foresee that I would be nominated (or drafted!) to be among the first participants in this sticky event.  If I would have known that, then I probably would have killed the idea in its tracks.  But I have to admit, I actually did have fun.  I’m a prissy little blonde and hardly a wrestling type, but that didn’t prove to be an issue.  The action which ensued resembled love much more than it did war, and Tom said I have never looked sexier as I did covered in sticky red Jello.

Gotta go for now.. love ya,