A Perfect Post

Jon Gale makes a perfect post. It's short & sweet, contains a newsworthy link introduced by a strong voice, and lends itself to a number of alternate and interesting interpretations.

For instance the title "Apple did it again." What did Apple do again?

"Is Panther worth $129.00?" I don't know. I do know that it seems Apple is asking for about $129.00 about every year or so. Is that what Apple did again? (I'm not inclined to pay for Panther, I may hold up to the next version.)

Is LiteSwitch X Watson? Is that what Apple did again?

Very clever post, Jon. And educational too! The comment thread pulls the threads of the story apart to reveal the history of application switchers. That's what you want in a post, something you can take away.

Perhaps, Jim, these examples cannot be used to make a case for "all" independent developers.

In this particular case it would have been good marketing for Apple to have the courtesy to the community to trace the development of this idea in the release notes of the app. If as Juha says this functionality has evolved across multiple platforms then all involved would have been dealt a positive hand by Apple acknowledging the history, and the individuals involved, across every platform.

The real question to me is does our discussing this and Samuel's letter constitute a boon or a privation for Apple marketing?

Posted by filchyboy at October 27, 2003 11:22 PM | TrackBack